What if we told you that a small Israeli startup went from a university research project to becoming one of the biggest names in automotive technology? Meet Mobileye, the company that took on the global car industry and won. From helping drivers stay safe on the road to pioneering self-driving technology, Mobileys story is one of innovation, ambition, and pure Israeli chutzpah.
How It All Started
In 1999, Professor Amnon Shashua, a computer vision expert at the Hebrew University of Jerusalem, had a bold idea: what if cars could “see” just like humans? He believed that a single camera and smart algorithms could help prevent accidents and make driving safer. At the time, it sounded crazy—most people thought you needed expensive radar and multiple sensors to achieve that level of intelligence.
But in true Israeli startup fashion, Shashua wasn’t about to take “no” for an answer. He teamed up with businessman Ziv Aviram, and together, they launched Mobileye. Their goal? To convince car manufacturers that their AI-powered vision system could revolutionize driving safety.
The Struggle to Get Noticed
Like many startups, the early years weren’t easy. The automotive industry is notoriously difficult to break into, and car companies were skeptical about Mobileye’s technology. But the team kept pushing, improving their EyeQ® chip, which acted as the brain behind their camera-based system.
Their persistence paid off. In 2007, BMW, General Motors, and Volvo were among the first companies to integrate Mobileye’s tech into their cars. Suddenly, the auto industry realized that this little Israeli startup had cracked the code on driver-assistance technology.
From Startup to Global Powerhouse
With momentum on their side, Mobileye went public in 2014 in what was, at the time, the biggest-ever IPO for an Israeli company on the New York Stock Exchange, raising nearly $900 million. Investors were excited because Mobileye wasn’t just improving cars—it was shaping the future of driving.
Then came the game-changer. In 2017, Intel, one of the biggest tech companies in the world, acquired Mobileye for a staggering $15.3 billion. It was one of the largest tech acquisitions ever and solidified Mobileye’s place as a global leader in autonomous driving and AI-powered mobility.
So, What Does Mobileye Actually Do?
Kate Platonova
So, What Does Mobileye Actually Do?
If you’ve ever driven a car that beeps when you drift out of your lane or warns you about an upcoming collision, there’s a good chance that’s Mobileye’s technology at work.
Some of Mobileye’s key innovations include:
Lane Departure Warning – Alerts drivers if they’re unintentionally drifting.
Collision Avoidance – Warns about potential crashes and can even apply brakes automatically.
Self-Driving Car Tech – Mobileye is at the forefront of making cars drive themselves.
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